Online MBA Marketing Specialization
Marketing can be broken up into a number of categories. It involves research, focused strategies, new product development, brand advertising, and knowledge of diverse markets. This specialization has been designed to cover all of these topics in depth. Learn how to build brand power by studying the concepts, theories, principles, and terminology of brand management and brand equity. Explore target market identification, message strategy, media choice, and advertising evaluation in addition to the qualitative and quantitative marketing research methodologies available to managers. Do you feel confident in your understanding of the international market? Our faculty reviews the decision making process involved in marketing goods abroad; the opportunities and challenges facing the international marketing executive; and the economic, cultural, and political forces affecting the marketing process in the international marketplace. Students develop an in-depth understanding of the unique challenges placed on the service sector's marketing landscape and learn how to build and maintain strong customer relationships.
Other Northeastern Online MBA Specializations: